Benefits of writing a real estate love letter and some helpful tips to do so
When buying a home, getting your offer accepted by the seller can sometimes be challenging. Consider sending a love letter to make sure your proposal stands out from others.
A real estate love letter is a short and sweet message that communicates how much you want the house and why you think you will be a good fit for it. In this article, you will find out what exactly is a love letter in real estate and how it can benefit your deal, as well as provide tips on how to write one yourself!
Benefits of writing a love letter
As mentioned above, a love letter can help you get your offer noticed. Since sellers receive many letters home, it’s easy for yours to get buried if its format isn’t appealing or has nothing unique to offer. Writing a custom love letter with a personal touch will help you stand out from other offers and increase your chances of getting accepted.
According to many real estate agents, sellers who receive an offer that stands out from all others want to meet with the buyer immediately! If they like what they hear at that meeting, then there’s a good chance they’ll accept the offer on the spot (or pretty soon after).
Rather than focusing on the buyer, as is the usual method, this one involves focusing on the house and its positive aspects. As mentioned earlier, these letters add a personal touch, for example, letting the seller know how the buyer intends to use the space and what attracts them the most. It gives the seller a feeling of assurance that their house will be as loved and cared for by the buyer as they do it themselves.
Tips on writing a personal letter
If you’re looking for tips on how to write a love letter, here are some quick tips.
Be brief but informative: A love letter should be short and sweet but give the seller the information to make an informed decision. You must also avoid mentioning gender, sex, familial status, or nationality since those could cause legal issues and violate the Fair Housing Act.
Don’t go overboard with personal details: You might include information regarding yourself, for example, your current place of residence, why did you choose that neighborhood, and why does the home appeal to you?
Send it by email or post: Use email or the postal service if you know where the recipient lives; otherwise, use email unless someone else has told you otherwise. Many prefer sending it through the digital medium, as it takes less time, which is especially crucial when dealing with multiple offers.
What is the role of real estate agents?
Most real estate agents will suggest that their clients avoid sending or receiving love letters during the contract negotiation process. They might even disagree with sending the message even if their clients insist on sending the letter. However, realtors will advise their clients regarding the laws and risks associated with personal letters and rules they should observe to avoid violating the Fair Housing Act.
These are some reasons behind using a real estate love letter. It is an effective way for the buyers and sellers to capture the other’s attention and assure them that they are selling to the right person or buying from the right one. However, before sending a personal letter, the buyer or seller should understand the risks and rewards associated with them through their real estate agents.